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"This time, the trigger is not commercial but to leverage on ACK's brand equity," says Biyani.īesides Amar Chitra Katha, ACK Media owns other iconic Indian comic content such as children's magazine Tinkle and children's audio and picture books publisher Karadi Tales.
#Amar chitra katha stories movie#
Nearly a decade ago, Pantaloon had a short fling with the movie business when it invested in films such as 'Na Tum Jaano Na Hum' and 'Chura Liya Hai Tumne'. The first film ' Sons of Ram-Heroes Will Rise', which is being co-produced with kids television channel Cartoon Network, will be released next month.ĪCK Media plans to release 3-4 films over the next two years.
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In fact, Biyani is re-entering film business by producing animation movies through ACK Media. In digital forms, Amar Chitra Katha stories can be consumed across different platforms from mobile phones and tablets to movie theatres and televisions. These products will be sold not just at Big Bazaar stores but also at other retail outlets both offline and online.įuture Group also plans to print comic strips or pictures of popular characters on bedsheets, pillow-covers, T-shirts and even packs of chyawanprash, honey and incense sticks to increase its popularity as well as to cash in on it. As part of its transition from a publishing brand to a savvier storyteller, the company plans to release short films for tablets and other digital mediums as well.